Lighted Ways Technologies: June 2018

Friday, June 15, 2018

Encore Analytics, LLC Listed in AWS Marketplace for the U.S. Intelligence Community

Encore Analytics

Tacoma, WA., June 15, 2018 - Encore Analytics, today announced the company is now listed in Amazon Web Services (AWS) Marketplace for the U.S. Intelligence Community (IC). AWS Marketplace for the U.S. IC is designed exclusively for the 17 intelligence agencies to evaluate, purchase, and deploy in minutes via 1-Click® a broad array of common software infrastructure, developer tools, and business software products, with the categories of products and vendors growing over time. Encore's Empower software is a cloud-based analytical tool that uniquely integrates earned value, schedule, work authorization, integrated master plan and other key performance data to enable proactive management of complex projects.

“Empower provides the IC Community with unprecedented insight into the performance of their large programs. With existing contract deliverables and data-driven metrics, program stakeholders at all levels can quickly assess the current state of a project or portfolio and then drill down to specific problem areas for in-depth analysis,” said Gary Troop, CEO of Encore Analytics, LLC. “We are extremely pleased and proud to be among the elite group of technology vendors to be listed in the Amazon Web Services (AWS) Marketplace for the U.S. Intelligence Community (IC).”

AKA Enterprise Solutions Recognized as Finalist for 2018 Worldwide Microsoft Dynamics Finance and Operations Partner of the Year Award

AKA Enterprise Solutions
New York, NY, USA, June 15, 2018 - AKA Enterprise Solutions, a Gold Certified Microsoft Dynamics Partner and cloud consultancy, today announced it has been named a finalist for the 2018 Microsoft Dynamics Finance and Operations Partner of the Year Award. The company was selected out of a global field of more than 2,000 Dynamics 365 Finance and Operations partners throughout the world for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. This is the 9th time AKA has been recognized as one of the top three Dynamics Partners worldwide.

“We are honored to be recognized again by Microsoft for our Dynamics Finance and Operations business and humbled to be included with global integrators Accenture, Infosys Ltd, and Hitachi Solutions,” said Alan Kahn, Co-CEO of AKA Enterprise Solutions.

New Research Benchmarks Digital Excellence Across Public Utility Websites

Connective DX announces the publishing of the 2018 Utilities Digital Experience Index which spotlights emerging digital experience best practices and trends for the top 16 US-based utilities as ranked by JD Power's in 2017.
Utility Digital Experience Index

 Portland, ORE. (PRWEB) June 15, 2018 - Connective DX has released a new research report, the Utility Digital Experience (UDX) Index, which evaluates, benchmarks and spotlights best practices among public-facing utility websites. The report reviews user experience across the top 16 US-based utilities as ranked by JD Power (2017).

The research uses an objective, rigorous evaluation of data and observation to help utilities:

Identify trends and best practices for digital engagement.
Uncover emerging digital practices that top utilities are adopting.
Prioritize digital investments and customer experience initiatives.
Colin O’Neill, primary researcher and VP of Experience Design at Connective DX, conducted the research with a goal to provide utility marketing and technology teams with an informed view of the current state of their public-facing digital experiences.

Mediafolio Technologies Announces General Availability of SingleStep Intelligent Training Platform

SingleStep leverages digital context to deliver a just-in-time training experience
Mediafolio Technologies

Seattle, June 15, 2018 - (PRWeb)The SingleStep intelligent training platform was released for general availability this week by Mediafolio Technologies, a Seattle-based firm specializing in display control software and mobile platform development.

SingleStep uses context to deliver timely, instructional content to first-line workers – enabling them to provide more consistent, on-brand services while spending less time learning directly from supervisors.

For hospitality: intelligent training, just in time

The company is currently focused on bringing its solution to the hospitality industry, where first-line workers are required to carry out detailed multi-step tasks repeatedly and consistently. “I’ve worked in hospitality for a number of years and have observed both the need for more effective training and the growing use of more sophisticated technology,” says Matt Kowalczyk, President of Mediafolio Technologies. “SingleStep integrates with the existing infrastructure to identify where workers are and what they need to do next – so its platform can deliver bite-sized instruction for each task as it is being completed. This micro training experience is more effective, less costly, and ultimately leads to guest services that are more consistently on-brand.”

The Five Tenets of Modern Marketing Strategy

“Management of the operational effectiveness of sales and marketing seems to be as daunting as any continuing endeavor, but nevertheless, organizations of all sizes and business types are overhauling their policies by concentrating on specific areas of optimization.”
Core competencies in marketing

Organizations, regardless of types, are taking the initiative of advancing their formal processes to improve their effectiveness and meticulously engage more by focusing on core competencies of effectual marketing. While the notion of “knowing your customer” still holds true, present modern marketers knew that there are two common denominators to work on in understanding customers. First, is the typical demographics and the second is the client’s Digital Body Language (DBL) - actionable act serving as the main predictor of how a prospective buyer/s is/are going to buy, as well as the traits that may pinpoint the qualities of that prospect. Understanding the core competencies in marketing, aside from the advantages of placing into practice automation technology as part of your business infrastructure, modern marketing’s best procedures can be instituted that will set the tone for new promotional endeavors, at the same time capitalizing on your marketplace site, marketing technology, and social media interactions. These will help organization shift away from manual, labor-intensive processes to improve the productivity of the marketing division and, assessing marketing’s ROI (Return on Investments) to ensure future success, all with the ultimate aim of maximizing enrollments, increase in revenues and reducing the timeline of the sales cycle.